How To Prepare an eBay Account For the Unexpected Suspension
What Happens if my eBay Account is Suspended?
You wake up one morning and see “Suspended eBay Account” in your email. Your main source of income has been turned off, indefinitely, and you’re getting ready for the holiday season.
This recently happened to over 15,000 sellers in August 2013, all because of a new policy regarding performance metrics. In other words, the grading scale was tightened almost overnight. Once this happens, there’s no quick fix to getting your account unsuspended. Some eBay sellers rely on having 2 accounts, which often leads to getting both accounts suspended. If your business is utilizing only one selling channel, it’s time to rethink that strategy and reduce your risk.
What if eBay Suspended My Account?
- You won’t be allowed to bid, sell or leave feedback
- You won’t have access to your “My eBay” account to check messages
- Bidders will have the opportunity to retract their bids
- Very little chance any listing fees will be refunded to you
How can I prepare for an eBay Suspension (just in case)
It’s time to start selling on Amazon or vice versa, and blow the dust off your website. As a marketplace seller, being diversified and selling products on multiple platforms is key. If an eBay suspension happens you’ll have something to lean back on while the issues get resolved.
Open an Amazon Account
Humans are creatures of habit, and quickly become loyal to one marketplace over the other. Potential customers are just waiting for your product on Amazon. You might open an Amazon account today, and regret not doing it earlier. The best case scenario is double the income in a couple of months. The worst case scenario is a backup of all your inventory in case the eBay account is compromised.
Finish Your Website
This one is really important. Dig up your website login information, and give it a new coat of paint. The more you list the more you pay, so a website should always be top priority for anyone growing a business. Take time to make it functional, professional, and trustworthy. If the site isn’t getting traffic or sales, or both, keep tweaking it until you find something that works. Learn how to drive traffic and experiment with conversion optimization.
This can range from changing the checkout form, moving the buy button, or increasing the size of the product descriptions. Search engine optimization does not have to be complicated if you apply some best practices to your product pages.
Dedicate 2 hours every week to improving the site. If eBay suspends your account, you’ll have a reliable place to send your customers. Here’s a blog post on how to go from an eBay store to an eCommerce storefront.
Backup Your Data
This step is often overlooked by eBay sellers who expect the giant marketplace to run perfectly 100% of the time. In March 2013, eBay had a glitch that took down thousands of accounts, including their listings. Outages happen and listings get lost, here’s a guide to backing up your eBay listings using the Google Chrome browser or Turbo Lister.
Pro Trick: When you do sell on multiple platforms have a system in place to maintain accurate inventory and provide timely updates across all platforms.
Selling on eBay is great, but you never want to see “eBay Account Suspended” in your inbox. In the off chance it does happen, you’ll be prepared.