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Why you need to Blog if you’re Selling on eBay

Why you need to Blog if you’re Selling on eBay

Are you selling on eBay?

Whether you’re selling in a marketplace or have a custom storefront, blogging is crucial. This is one of the most important marketing tactics any eBay seller can start implementing today. It takes time to build a great blog, but the pay off is enormous.

4 reasons eBay store owners should have a blog:

    1. Relationships

      Having a blog is a great way to build relationships with your target audience. Regardless of what your product is, you have an audience that has similar interests that you can connect with.  Some of the best eCommerce blogs of those selling online are the ones who discuss personal stories with their audiences.  If you sell fishing supplies online, share your own fishing stories with your audience. You’ll build a great connection and loyalty that your competition can’t take away.  Make sure that when someone leaves a comment in your blog that you take the time to connect with him or her personally.  You’ll be amazed once a few start commenting, how many others begin.

    2. FAQ

      Having a blog allows you the opportunity to really dig deeper and expand more on your frequently asked questions from your customers, prospects or competitions customers questions.  If you’re just starting out, jump on over to your competitors sites and look to see what their customers are asking.  You can also jump over to Amazon and head over to books on the topic surrounding your niche.  Look at customer reviews of the books and see what they’re saying. More importantly look at what they say is missing from the book. Once you see that, make sure you write about that in detail.  Do this consistently around your topic and you’ll be amazed how if you provide great content, you’ll become an authority.

    3. Personality

      Having a blog is a way to share your companies personality with your audience.  Much like building relationships, you can really have fun connecting.  Share the story of your company, what its like growing the business, pictures of you or staff and be fun.  Customers love hearing the behind the scenes of companies. Zappos did this very well as they were growing and many other successful online sellers have really built great audiences this way.

    4. Educate

      The point of a blog isn’t all about trying to sell your products (that’s the end result), though you should discuss ways your product can be a solution to customer’s pain points. For instance if you sell Shoes, you can discuss ways to prolong the new look & feel of a shoe or something like that.  Outside of sharing your online stores personality, blogging about your industry and solutions you offer really help customers and prospects.

Bonus Selling Tips for Selling on eBay with a Blog: Add video to your blog to share each of the touch points above. Educate with product demos, how-to install and funny behind the scene stories, customer reviews and build relationships. If you have a company pet, share that and tell your story.  Be sincere and long term you’ll really build a loyal audience. Having a blog takes sometime to build an audience, but really does build loyalty with customers.  Even if you’re selling on eBay or another marketplace, you should point that blog back to your marketplace profile.

Blogging is still an underutilized marketing tool for eBay sellers as well as anyone with and eCommerce store, and you should start today if you’re selling online.

Key Takeaways for eBay Store Owners: Your blog will not only build an audience but traffic that will help start your transition from selling only on eBay to your own eCommerce store. Think of this as a project that will drive sales now, and create the building blocks to future of true independence from fees and rules.

Happy Online Selling!

About The Author

Chris Labatt-Simon

Chris is the Executive Vice President of Operations and Finance at SureDone, and was formerly the Vice President of Customer Success. Chris's role continues to be customer focused. As he says, "My job is to put a smile on our customers' faces." In addition to managing customer support, customer service, customer success and onboarding, Chris also finds time to find ways to turn chaos into order and to manage the financial and legal aspects of SureDone.

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