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Use Social Media to Improve Selling on eBay

Use Social Media to Improve Selling on eBay

Selling on eBay and Social Media 101

Selling on eBay is getting more competitive each day. Not only is it getting more competitive as more people enter the online selling environment, but the marketing costs continue to go up to attract and convert customers. This is why it’s crucial for online sellers to have a social media presence that will increase their sales, especially on marketplaces like eBay and Amazon.

It doesn’t matter if you don’t actually have an online store and you’re only selling on eBay and Amazon. You can effectively use social media to drive traffic and build relationships as an Amazon seller, eBay seller or a dedicated eCommerce store.

There isn’t one particular social media network that is better than another and it takes time for you as an ecommerce seller to see what resonates with your niche the best. That means when you’re building a social media presence for your eBay store, you have to try and test growing sales through various different social media networks.

Let’s look at some of the initial social media sites you should start with, if you want to survive selling on ebay.

Top 5 Social Networks for eBay Sellers


Facebook has a billion users and reaches 70% of the active Internet users. Advertising your brand and focusing on your niche is getting easier each day.


Though Google+ doesn’t have as many users as Facebook, many will argue that you have a higher opportunity of reaching more people via Google+. Regardless of which side of the argument you’re on, it’s Google and they control much of search market. Having a presence isn’t going to hurt you.


YouTube is a great social site for ecommerce sellers. Its actually the second largest search engine online and it is a huge traffic driver for many ecommerce stores. How To videos and answering the most popular Questions and Answers offers huge opportunities.


Pinterest drives some of the highest converting traffic for any social site. Pictures tell a thousand words and for ecommerce sellers using Pinterest well, this is an opportunity you don’t want to miss.


Twitter is a great way to communicate with your customer and prospects. A great feature of Twitter is using the advanced search and searching for questions you can answer for your market. Don’t miss this opportunity as it converts very nicely.

eBay and social media together

You’re an online seller who has started selling outdoor sports equipment on ebay. You should consider posting adventurous pictures, safety tips and anything else that your customers will find helpful.

There are several other social sites like Linkedin, Slideshare, Instagram and many others, though these are just a few to get started for your ecommerce store. The key though when posting on social media is to have fun. Those that say it doesn’t work for their business aren’t effectively utilizing it.

Don’t be pitchy with offers. Posting useful articles and content that is relevant to your type of customer is the secret recipe to gaining a loyal fan base.

Start today and keep testing content. If you want to learn more about growing your ebay store using Social Media, visit Social Media Examiner each morning for a useful tip that you can use in your business each day.

Happy Selling!

About The Author

Chris Labatt-Simon

Chris is the Executive Vice President of Operations and Finance at SureDone, and was formerly the Vice President of Customer Success. Chris's role continues to be customer focused. As he says, "My job is to put a smile on our customers' faces." In addition to managing customer support, customer service, customer success and onboarding, Chris also finds time to find ways to turn chaos into order and to manage the financial and legal aspects of SureDone.

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