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From eBay Store to eCommerce Storefront

From eBay Store to eCommerce Storefront

Grow Website Traffic and Get the Same Sales as your eBay Store

You’ve been a successful eBay seller and you’re ready to expand, mostly because you’re ready to keep 100% of your profits. You’re just opening the eCommerce store and asking yourself “How do I increase website traffic?”

You’ve figured out how to be successful through selling on eBay and Amazon, but now having your own eCommerce store is completely new. Unlike eBay or Amazon that has millions of buyers visiting their site each day with the intent to buy, you don’t know how to generate the same kind of traffic.

When you’re selling in a marketplace where everyone has the same product and ratings, it comes down to best price. With your custom storefront you’re not competing with anyone else once you get them to your site.

Since you’re currently selling on eBay successfully or maybe another marketplace channel, it’s very wise to build your own website. Once you build up the visitors (traffic), you’ll –

  • Save a tremendous amount of money in commissions and ebay fees
  • Have the ability to market to your customers much faster
  • Own 100% of the profits
  • Dictate how you want to set-up and manage the eCommerce store
  • Remove all of the selling limitations

You’ve figured out how to be successful through selling on eBay and Amazon, but now having your own eCommerce store is completely new. Unlike eBay or Amazon that has millions of buyers visiting their site each day with the intent to buy, you don’t know how to generate the same kind of traffic.

Let’s change that.

So. How exactly are you going to increase website traffic?

Here are 5 ways to get rocking out of the gate, and get traffic coming to your online storefront:

  1. Twitter: Twitter is an awesome way to get traffic, but there’s a way in which to do it correctly and a way that won’t work and discourage you. Don’t go on Twitter and try to pitch your product all day long. No one will follow you and certainly no one sensible will come to your site. Be a source of useful information. If you’re selling fishing poles, talk about the best fish bait tricks or any type of tip that you’re end prospect would find useful.

    Trust me, when you provide great content they’ll look to see who you are and when they do, they’ll visit your site.

    Pro Trick: Another great trick with Twitter is go into advanced search and look for keyword phrases that your customers would use asking questions that you know the answers. Save this search and answer all day long. Great under utilized tool that many don’t use.

  2. Blog: Create content that your users will find useful. If you provide great content you’ll get business. Make sure to publish one good piece of content a week. Do this for 1 year and you’ll see huge rewards. I repeat, do this for a year (not a month) and you’ll see business.
  3. Facebook: If done correctly, you will get traffic. So many times I hear people say it doesn’t work, and when you look at their page, it’s full of “Buy Me” ads and nothing useful. You probably like Facebook because it’s personal and a community. That’s also the same reason others use it as well. Focus on relationships, and for every 1 promotion (if any) post 10 other non-promotional updates. Like blogging we can write an entire post on this topic, but just remember this is a long-term way to build site traffic.
  4. Pay Per Click Pay Per Click advertising can drive immediate traffic to your site. This does obviously cost money, so you’ll want to make sure you’re maximizing your return. YouTube has tons of videos discussing best methods and make sure to watch before jumping fully in.
  5. Shopping Site: Much like people visit Amazon or eBay to make purchases, people visit Buy.com, Shopping.com, Nexttag, Pricegrabber and many other sites all day long to find sites to shop on. Again, like PPC you’re paying per click, though done well you can get great business. Make sure you’re also submitting your products to Google Shopping, Bing Shopping and The Find. This will get you tons of traffic.

Of course there are many other ways to increase website traffic, these are just 5 great ways to start. When your site is up add something to capture email addresses, and once a week send a useful message. Once you’ve had someone visit your site, you want to make sure you can stay in front of them to come back in the future; email is the perfect medium for that. Make emails useful, not just promotions and you’ll not only generate website traffic but also build your own community of loyal customers.

Happy Selling!


About The Author

Chris Labatt-Simon

Chris is the Executive Vice President of Operations and Finance at SureDone, and was formerly the Vice President of Customer Success. Chris's role continues to be customer focused. As he says, "My job is to put a smile on our customers' faces." In addition to managing customer support, customer service, customer success and onboarding, Chris also finds time to find ways to turn chaos into order and to manage the financial and legal aspects of SureDone.

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