For automotive enthusiasts, industry pros, and media, The SEMA Show is the ultimate showcase for the best and brightest in the aftermarket. 

Vendors feature over 3,000 products in the New Products Showcase and 1,500 custom vehicles displayed in exhibitor booths and across the convention center. Over 1.2 million square feet of exhibit space plus an additional 1 million square feet are dedicated to features and attractions throughout the Las Vegas Convention Center, surrounding outdoor areas, and the neighboring Westgate Las Vegas Resort & Casino. 

 Whether you’re looking to network with the who’s who of the industry, discover game-changing products, or simply immerse yourself in automotive culture, The SEMA Show is where it all happens. While the opportunities seem endless, thanks to the size of this massive event, it can all feel a bit overwhelming.

To help you narrow things down and make the most of this incredible event, SureDone is happy to provide an insider’s guide to getting the most out of your SEMA Show experience. 

What Is SEMA?

The Specialty Equipment Market Association (SEMA) is a powerhouse in the automotive industry, representing the innovative companies that design, manufacture, and sell performance-enhancing products for vehicles. 

Since its founding in 1963, SEMA has been at the forefront of the automotive aftermarket, championing the rights of manufacturers, distributors, and retailers while fostering a community of automotive enthusiasts. SEMA’s influence extends beyond parts and accessories—its work in government advocacy, industry research, and education helps drive the future of the automotive world. 

Whether shaping policy or fueling innovation, SEMA is dedicated to supporting those who live and breathe cars.

Tips for First-Time Attendees

What to Expect: The SEMA Show is massive and can be overwhelming, especially for first-timers. Prepare by researching the event’s scope, familiarizing yourself with the schedule, and setting realistic goals for what you want to achieve. Knowing what to expect will help you navigate the event with confidence.

Common Mistakes to Avoid: Don’t underestimate the scale of The SEMA Show—trying to do too much can lead to burnout. Pace yourself, stay hydrated, and take breaks when needed. Also, avoid the trap of only sticking to big-name brands; some of the most innovative products come from smaller exhibitors.

Getting the Most Value: To get the most out of The SEMA Show, stay focused on your goals. Whether it’s networking, learning, or discovering new products, prioritize your time and energy on what matters most to you. Take notes, engage with exhibitors and speakers, and make the most of every opportunity The SEMA Show offers.

1. Planning Your Trip

Registration: The SEMA Show’s registration process is straightforward, but it’s important to act early. Not only do early registrations often come with discounts, but you’ll also avoid the last-minute rush. Set reminders for key deadlines to ensure you don’t miss out. Additionally, check if you qualify for any industry-specific passes or exclusive access to certain events.

Travel Arrangements: Las Vegas is a major hub, so flights are plentiful, but prices can skyrocket closer to the event. Book your flights early and consider staying in one of the hotels partnering with The SEMA Show for better rates and proximity to the convention center. Transportation around Vegas is easy, with options ranging from rideshares to monorails, making it convenient to navigate the city and events.

What to Pack: Preparation is key—beyond the essentials like business cards and tech gear, think about the event’s pace. Comfortable shoes are a must, but also pack a jacket for cooler evenings (yes, Las Vegas can get cold!). Consider bringing portable snacks and a refillable water bottle to keep energized throughout the day. And don’t forget your camera to capture the incredible exhibits!

2. Navigating the Event

Event Layout: The Las Vegas Convention Center is enormous, so familiarize yourself with the layout before you arrive. Download the event’s app to navigate the various halls and outdoor areas efficiently. Key sections like the New Products Showcase and the Performance Pavilion should be on your radar, along with any special exhibits or featured areas that align with your interests.

Scheduling: With so much happening at The SEMA Show, it’s easy to get overwhelmed. Prioritize your schedule by identifying must-see keynotes, product demos, and workshops. Many events run simultaneously, so have a backup plan in case your top choice is crowded. Use the app to set reminders and alerts for events you don’t want to miss.

Tech and Networking Tools: The SEMA Show app is indispensable for staying organized. It offers real-time updates on events, exhibitor information, and interactive maps. Sync your calendar with the app to ensure you’re on top of your schedule. Bring a portable charger to keep your devices powered throughout the day, and use social media platforms like LinkedIn to connect with other attendees on the go.

3. Must-See Exhibits and Attractions

Top Exhibitors: The SEMA Show is a showcase for both established brands and innovative newcomers. Plan to spend time at major exhibits from top automotive companies, but also explore booths from startups—this is where you’ll often find the most cutting-edge technology and creative products.

Special Events: The SEMA Show is packed with special events that can’t be missed—think live demos, product launches, and even celebrity appearances. Keep an eye out for exclusive events, like VIP demos or limited-entry unveilings. These events offer a unique opportunity to see the latest innovations up close and sometimes meet the industry’s biggest names.

Industry Innovations: The SEMA Show is where the future of the automotive industry is unveiled. Make sure to visit sections dedicated to new technologies, such as electric vehicles, autonomous driving systems, and advanced aftermarket products. The New Products Showcase is a must-see for anyone looking to stay ahead of industry trends.

The SEMA Show Fest: The SEMA Show Fest is the ultimate celebration of car culture, bringing together automotive enthusiasts, industry professionals, and fans for a weekend of high-octane fun. Held alongside The SEMA Show, this festival features live entertainment, custom car displays, interactive exhibits, and more. It’s a chance to experience the latest in automotive trends, meet like-minded enthusiasts, and immerse yourself in the vibrant world of automotive innovation. Whether you’re there for the cars, the music, or the community, The SEMA Show Fest is an unforgettable experience for all who attend.

4. Networking Strategies

Making Connections: Networking at The SEMA Show can open doors to new opportunities. Start conversations with exhibitors, attend industry mixers, and don’t be shy about introducing yourself to fellow attendees. Be strategic—know who you want to meet and what you want to discuss, whether it’s potential partnerships, product insights, or career advice.

Business Cards and Social Media: In the digital age, a business card still goes a long way. Make sure yours is updated and professionally designed. After exchanging cards, follow up on LinkedIn to solidify the connection. Share your SEMA Show experience on social media with event-specific hashtags to increase visibility and engagement with fellow attendees.

After-Hours Networking: The SEMA Show doesn’t stop when the convention center closes. Las Vegas offers countless opportunities for after-hours networking, from organized dinners to spontaneous meetups at local bars. Research industry-specific events, dinners, or parties where you can continue conversations in a more relaxed setting.

5. Maximizing Your Experience

Educational Opportunities: The SEMA Show offers a wealth of knowledge through its workshops, seminars, and panels. These sessions provide insights from industry leaders, practical advice, and the latest research findings. Look for sessions that align with your professional goals or areas where you want to expand your expertise.

Product Testing and Demos: One of the highlights of The SEMA Show is the chance to get hands-on with the latest products. Whether it’s testing a new tool, sitting in a newly unveiled vehicle, or experiencing a cutting-edge tech demo, these experiences are invaluable for understanding the products you’ll be working with or recommending.

Social Media Sharing: Amplify your SEMA Show experience by sharing it in real time. Use Twitter to engage with speakers and exhibitors, Instagram to showcase the visual highlights, and LinkedIn for professional commentary. This not only keeps your network engaged but also helps you document the event for future reference.

6. Post-Event Follow-Up

Organizing Contacts: Once The SEMA Show is over, take the time to organize and categorize the contacts you made. Use a CRM tool or even a simple spreadsheet to note down important details and next steps. A well-organized follow-up strategy can turn casual encounters into lasting business relationships.

Continuing Education: The SEMA Show doesn’t end when you leave Las Vegas. Many sessions offer post-event materials like slides or video recordings. Access these to continue your learning and apply the new knowledge to your projects or business. Stay connected with industry updates to keep the momentum going.

Reviewing and Implementing: Reflect on the key takeaways from the event and think about how you can implement these insights. Whether it’s adopting new technologies, shifting business strategies, or following up on new partnerships, creating an actionable plan ensures that the time and money spent attending The SEMA Show translate into tangible benefits.

Excited for The SEMA Show? So are we! 

SureDone is proud to support the automotive aftermarket industry, and we’ll be showcasing our latest innovations at The SEMA Show this year. 

Whether you’re looking to streamline your inventory management or enhance your eCommerce capabilities, our team will be on hand to show you how SureDone can help drive your business forward. Come visit us at our booth and discover how we can power your growth in the automotive world.

See you at The SEMA Show!